How to Do Everything in Google Buzz (Including Turn It Off) | Work Smart | Fast Company

If you want to be able to browse Buzz, but not get updates in your inbox, create a Gmail filter that makes Buzz updates skip the inbox automatically. In Gmail, click on the "Create a filter" link, and in the "Has the words:" field enter label:buzz. Click Next Step (and ignore Gmail's warning about filtering labels), then choose "Skip the inbox" as the filter action, and save.

Perfect! More great tips in the article.

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webfinger - Project Hosting on Google Code

Back in the day you could, given somebody's UNIX account (email address), type finger email@example.com and get some information about that person, whatever they wanted to share: perhaps their office location, phone number, URL, current activities, etc.

The finger protocol, sadly, died.

Fast-forward to Web 2.0. We're currently bickering about how we do interop between all these social web services, and even how we represent a person's identity. The two main identity identifier camps are email addresses and URLs.

Too cool! This is a perfect plan for the next phase of web communication.

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Social Media: Consumers Trust Their Friends Less - Advertising Age - News

Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom

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5 Ways to Grow Your Local Business with Social Media : Marketing :: American Express OPEN Forum

Dec 21, 2009 -

Let’s face it; most small businesses do the bulk of their business locally. So, the thought of gaining access to Facebook’s 300 trillion users (may be more by now) isn’t that relevant or useful.

However, if those local businesses could use some of the new powerful online tools and platforms to gain access to the 200-300 social media users in their town, now that might just make some sense.

There are many ways to filter, sort, aggregate and otherwise take advantage of social media tools that can specifically benefit even the smallest neighborhood oriented business.

Below are five things any local business can do to get more business using social media tools

1) Start a Local Group Online

Most social network platforms offer some form of group creation. Any member has the ability to start a group around a niche or pretty much any topic – including a local topic. Sites such as Duct Tape Marketing.

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